Gucci has introduced a new service of personalization of products. In the Milan flagship boutique, customers can decorate bags with special stickers with embroidered elements, inserts of leather or decorated with Swarovski crystals. Service #GucciDIY will appear in other flagships in fashion capitals and spread to other Gucci products, for example, on sneakers and mens suits, made to order. While the list is not very wide — the prerogative to wear the perfect jeans jacket by Alessandro Michele will remain with B eyoncé and her four daughters.


Видео опубликовано Beyoncé (@beyonce)


The first large-scale exhibition project of the Avant-garde Center, curated by Andrew Sarabyanova is a unique collection of avant-garde art from the collections of regional museums from 19 cities: Arkhangelsk, Astrakhan, Yelets, Ivanovo, Kirov, Kozmodemyansk, Kostroma, Krasnodar, Nizhny Novgorod, Omsk, Rostov, Samara, Saratov, Slobodsky, Totma, Tula, Ufa, Cheboksary, Yaroslavl. Important role in the formation of avant-garde collections in regional museums has played a pioneering project IZO the Department of people’s Commissariat for education on the formation of the “museums of artistic culture”. It was initiated in 1918 by Vasily Kandinsky and continued by Alexander Rodchenko. For the first time in world practice came the idea of establishing a Museum of contemporary art. For this purpose a special Commission for several years bought the work of avant-garde artists and distributed them in those cities, where they were art schools. From 1918 to 1920 it was bought 1926 from 415, 1211 of them were distributed to 30 museums of Russia. The plan of the IZO department of the people’s Commissariat for education was consonant with the utopian ideas of the early revolutionary years and, like many initiatives of that time, was soon rejected. However, the result was a unique collection of avant-garde in many Russian museums. For the exhibition at the Jewish Museum were selected more than 100 works recognized as classics of the avant-garde: Kazimir Malevich, Wassily Kandinsky, Mikhail Larionov, Natalya Goncharova, Lyubov Popova, Olga Rozanova, Marc Chagall, and some not quite so famous artists – Victor Barta, Alexei Grishchenko, Moses Kogan, Alexei Morgunov, Savelia Shleifer. Some of the paintings were specially restored for the exhibition.
“On Demand” until June 10, the Jewish Museum and tolerance center, Moscow, Obraztsova str., 12A

Text: Elena Panteleeva


“Starting a new life, get rid of old clothes”

Evelina Khromtchenko


Fashion editors truly know where to find timeless pieces: the best shawls can be found at Hermes boutiques, t-shirts – at Alexander Wang’s and coats at Max Mara’s. Russian designer Ania Nebrenchina chose her own way to the fashion Olymp as she made biker jackets production.

Ania, under the logo of your previous brand “Roi et Moi” tops, skirts, pants, clutch bags, coats and even fur coats were successfully produced for several years. Why after creating a new brand “Ania Nebrenchina” all production is concentrated on the biker jackets only?

Yes, today I propose only jackets to my customers. I could go on creating a full collection, but I live by a code “less is more”. With aging, you realize that you don’t need a lot of clothes because you learn to appreciate the quality of a good cut and fabric, pay attention to details. It’s simple – I grew up. I offer the best I am good at.

Whose leather jackets became the standard? Any images helped to find the ideal proportions and shape?

As none of my family was used to wearing leather jackets, I began to collect them at vintage markets in my young days. Later these jackets became the forefathers of my models. My family wore only bourgeois tennis jackets or bombers, which are generally accepted to appear on the tennis court at week-ends or on the promenade in any French park. I peeked “bad boys” of 90s and was inspired by the heroes of Alain Delon.

Your model line includes four named items: Vanessa, Kate, Johnny and Marlon. Tell us more about them. What story can each of them tell?

Johnny Depp is a personality who inspires many people and I am not an exception. He, as befits a hero of his time, led a hectic life: Kate, Winona, Vanessa …Young, beautiful, talented – they all loved, worked and wore jackets, leather jackets and more. Models received the names of the heroes of these stories. Marlon is another chapter of this story. I tried to convey the personality and style of each hero in the outlines and details.

Who is your ideal client? Is it possible to analyze, for example, by occupation, age and so on? Who orders mainly: men or women?

Customers are very different. I really cannot generalize. Women, of course, are the majority. Interestingly, over the last 2 years the average age of my women customers increased. Now it’s not just young girls, mostly employees of the fashion industry, but also quite respectable ladies: moms and business women. Jacket is everyday need for them; it can add a striking accent to a casual look.

But every man’s jacket has its own story. Someone asks for a pocket same size of a certain cigar brand, and someone needs a very durable and roomy pocket for his wallet. Men set me functional tasks, they need comfort and mobility.

Historically leather jacket is a male attribute and obviously carries a certain character, giving its owner impudence, freedom, and a sort of aggressive way. How do you advise girls to wear leather jackets? And what is your favorite combination?

The first one who dared was Joan of Arc. Proper Jacket is the armor of a modern man – it saves, it is trusted. The life of each of us is a struggle, it is important to channel the energy properly and to fight for the right ideals. If you conduct research “What is freedom?” there will be few similar answers to this question.

My favorite combination is the sun in my hair, blue sky and leather jacket.

Text: Yaroslav Fashchevskiy

Ask Evelina

Q“Who is Evelina Khromtchenko?”, – Maria Ivanova., Moscow

A — Guests of “Fashion season spring-summer 2016″ master-class explain, who is Evelina Khromtchenko on thier opinion.

Q“Who is Evelina Khromtchenko?”, – Maria Ivanova., Moscow

A — Guests of “Fashion season spring-summer 2016″ master-class explain, who is Evelina Khromtchenko on thier opinion.





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