Victoria Andreyanova fall-winter 2017-2018. Photo: © Victoria Andreyanova


The 40th anniversary of the maison in a book narrating the life of Anna Molinari, one of the protagonists of the recent history of Italian fashion. A story that stands out for creative talent, entrepreneurial wit and emotional intensity. With Blumarine, Anna Molinari describes the complicity between fashion and women.

Clothes that accompanied generations of women through their everyday life, in depicting a scenery in which relinquishing their sensuality and femininity is not an option. Life, work, love, family, harmoniously share the same dimension.

Through a selection of images shot by charismatic photographers of the likes of Albert Watson, Helmut Newton, Tim Walker, Ellen von Unwerth and Craig McDean, fashion editor such as Manuela Pavesi and art director as M/M Paris, and illustrated by descriptive text, keywords are analysed to extensively explain the elements of Blumarine grammar.

The book begins with a long essay by Elena Loewenthal: The queen of roses. A biography of Anna Molinari written by a friend who knows her deeply and candidly outlines her life and her personality.

The book closes with a chapter dedicated to those who wish to learn more about the history of Blumarine and its creator.

«Anna Molinari, Blumarine» book. Video directed by Andrea Pugiotto and Luca Roscini


“Nobody can find out you have beautiful soul if your appearance turns people off. I am sure the person with rich in-ness can’t accept dirty and messy exterior”.

Evelina Khromtchenko


Tegin spring-summer 2017 see now-buy now concept performance. Video © Svetlana Tegin

Ask Evelina

Q«Does image-maker can help to choose my own style? Especially according to color-type theory.», Incognito





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Photo: Timur Artamonov for Elle-Russia

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