Fashion school

09.12.2015 — GUM | Ballroom — Master-Class: Dress Codes of Success — Photo Report

Every guest of the evening had a bag of “Iceberg” drinking water and branded “Evelina Khromtchenko Fashion School” notepads and pens on their
seats. Photo © Egor Berladin for www.evelinakhromtchenko.com

Время и место проведения мероприятия


On December 9-th, 2015 at 19.00, in anticipation of the many festive occasions of going out, fashion expert Evelina Khromtchenko presented «Dress codes of success» master class in the GUM legendary ball room. Evelina explained in details how to look appropriate regardless of the budget, age and size.

Most of the guests came from the different cities especially for visiting the event. They were warmly welcomed with «Belstar» champagne. Everybody found a bag with a bottle of «Iceberg» water and branded «Evelina Khromtchenko Fashion School» notebooks
with pens on their seats.

Everyone could see lovely decorated Red square and its traditional skating-rink from windows of GUM ball room. And while guests were taking their seats, a film about «Evelina Khromtchenko Fashion School» directed by Ernest Yakovlev was shown there. The event was hosted by Ksenia Solovieva, editor-in-chief of Tatler-Russia magazine. Ksenia noted that Evelina Khromtchenko is known in Russia and Europe not only as the iconic editor-in-chief, journalist and fashion-icon. Primarily Evelina Khromtchenko is the brand and quality mark, and her expert opinion has a great respect between fashion editors.

After welcoming the audience, Evelina thanked all the partners of the master class, which were directly involved in organizing the evening. In the first part of the «Dress codes of success» master class Evelina presented the correct interpretation of the various dress codes with illustrations for each case. Evelina also shown some examlpes with common errors that usually may appear during the creating of the look. For an hour and a half guests of the master class definitely know whether they can go in black for a wedding, what is different between A5 and white tie, should they wear minis’ for a corporate party, why girls should firstly attract their future mother-in-law but not father-in-law, what to wear for the first date to have the second one – and much more.
During a half-hour break listeners were drinking coffee made with “Saeco” coffee machines with the iconic GUM ice cream, buying “Evelina Khromtchenko Fashion School” souvenirs. Large glass vase in the middle of the stage was full of notes with questions to Evelina.
In the second part of the master class Evelina answered most of the audience’s questions, and promised to answer the rest on her website. The fans didn’t let Evelina go until they made selfies with her and got Evelina’s autographs.

Local Event Orgаnizer: “Evelina Khromtchenko Fashion School”

Evelina Khromtchenko thanks GUM department store, «Bosco di Ciliegi» company and especially PR department, fashion houses for providing illustrative materials for her lecture, «Russkoe radio» for informational sponsorship, MBG company for «Belstar» welcoming cocktail, «Saeco» coffee, «Dikiye Pchely» company for the decoration of the stage, «Shaltay Boltay» store for pop up gift shop and «Evelina Khromtchenko Fashion School» project team.

Время и место проведения мероприятия


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Photo: Timur Artamonov for Elle-Russia

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