Shopping
Van Cleef & Arpels’ point of view
The President of Van Cleef & Arpels Stanislas de Quercize
interviewed by Evelina Khromtchenko. Baku © evelinakhromtchenko.com
The President of Van Cleef & Arpels Stanislas de Quercize had a conversation with Evelina Khromtchenko about the difference between experts and generalists of the High jewelry world.
E.K.: Van Cleef & Arpels I would say has several must-haves in jewelry world. And for me it is a kind of mystery because many brands try to create something that will become timeless and fail in this idea. And actually you managed for last one hundred and a little bit more years to create much more than one must-have which is absolutely leant with Van Cleef & Arpels. When we say “brooch” we remember about the brooch of Van Cleef & Arpels. When we say “sautoir” we remember about Alhambra. When we say about butterfly or dragonfly or about the elf we think about Van Cleef & Arpels. And speaking about the must-haves which are the alphabet of the jewelry world we give many letters to Van Cleef & Arpels. How do you manage it?
