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Diary

Viktor&Rolf Haute Couture Fall-Winter 2013

Viktor&Rolf Haute Couture Fall-Winter 2013 show. Paris

With their 20th Anniversary, Viktor&Rolf return to Haute Couture after a 13-year hiatus.
Of this occasion, designers Viktor Horsting and Rolf Snoeren say:
“We chose to celebrate our 20th anniversary by looking forward and creating something new – a Haute Couture show as tribute to our collective brand’s history. For us, Haute Couture is like a laboratory for experimentation and pure creation, and a place to where we always wanted to return. Having been in a meditative, reflective mood – we visualized this by creating 20 conceptual outfits that – when combined on stage – create one new piece: a tableau vivant of a Zen Garden. We felt this was a beautiful symbol of mindfulness, serenity and gratitude.”

The 20 looks are executed entirely in a black, technical silk and manipulated in various ways to create the effect of a stone-surface. Every girl in the tableau vivant takes on a different pose and each piece is designed specifically for this posture. This conceptual approach to pattern cutting and designing results, when standing straight, in new volumes and drapes. Extra-large zippers rendered in metal are the only visible, functional accessories on the garments: all closures are executed with magnets. Key pieces in the collection are comprised of articulately hand-crafted miniature piping, made to resemble stylized grass. This labour intensive technique is used as an embroidery, partially or entirely covering garments. All looks are paired with flat, roped sandals, also in the same fabric as the garments.

To celebrate their return to Haute Couture Viktor&Rolf specially designed a Haute Couture Collector Edition of their iconic feminine fragrance Flowerbomb.
The Haute Couture Flowerbomb edition preserves the exact and original scent of the fragrance yet introduces a new, luxurious packaging that complements the Autumn/Winter 2013 collection concept. The special edition will exclusively be given to attendees of the show and will not be available commercially.
Flowerbomb is a floral explosion, a profusion of flowers that holds the power of transformation. Returning to couture marks the perfect occasion for Viktor&Rolf to celebrate and remember their first fragrance, an iconic milestone in their brand’s history.

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Photo: Timur Artamonov for Elle-Russia

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