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Tuesday, 29 May 2012

Warm azure

DIANE VON FURSTENBERG

Thinking about the designers’ impetuous love to azure color throughout the past several seasons, I have concluded that this shade settled so well in our wardrobes for a rather trivial reason: Azure is another “new black”.
“New Black” appears in the fashion world like an avalanche. At different times pink, blue and many other colors were proclaimed the “new black”. However, the old black keeps regaining its position again and again simply because any “new black” constantly discredits itself in that capacity. Pink gradually became the prerogative of cute 12-year-old girls and stupid overripe blondes, blue left for the area of men’s suits and flight attendants’ uniform… Every season fashion requires another hero-lover for the part of the “new black”, while the old black is slyly grinning in the corner. However, azure seems to be a serious opponent. Firstly, you can easily match it with a heap of colors, including the old black, secondly, it is very pleasing to the eye, and, thirdly, azure lacks excessive strictness of captain’s blue and frivolousness of pink. Since azure has been actively used before, this summer at a fashion meeting the Men Upstairs decided to “serve” this shade with a new sea sauce. In addition to the standard monochrome usage, now azure is also printed by splashes of sea water, waves, foam, seasoned by images of mermaids and starfishes and also flavored with silver and golden glitter. Now azure pages of fashion magazines are called “Mermaid,” “Naiad,” “Ocean,” “Underwater kingdom”, “Depths of the sea” whereas last season there was nothing but “Heaven”. So while editors jump from the sky into the ocean, designers tailor blue silk, and ladies pin starfish brooches on it. Dive with no worries: the water is warm!