МОДНЫЙ СОВЕТ
Evelina Khromtchenko about Paris Haute Couture
Evelina Khromtchenko about Paris Haute Couture. Givenchy Haute Couture Spring 2012 presentation. Paris © evelinakhromtchenko.com
Paris Haute Couture fashion week is held twice a year. And every year it shows stable enough, but not so big army of designers from all over the world, who work under Chambre Syndicale de la Haute Couture logo. To call yourself a couturier you have to have a right for this. You should be at least a member, correspondent member or invited member of Chambre Syndicale de la Haute Couture. This organization is really hard to get in, because at least you have to pass through all the organization members voting. It is actually a trade-union of all the Haute Couture houses. That’s why Haute Couture is legally protected notion, which can’t be used just for the sake of a witty remark. If someone tells you he is a couturier this should be checked in documents. Couture houses have to own an atelier, where enough in-house employees work. This amount has been changing in years. It is about 30 – 50 persons, depending on the size and the status of the house. Off course, to have such a luxury as a high qualified staff you have to be a big couture house. And that’s why not so many fashion houses were able to stay in Haute Couture schedule.
Yes, it is true that Paris fashion week lost some names, but this doesn’t mean that high fashion is dying.
To define what the Paris fashion is, you should know what the embroidery is, what the types, methods, possibilities, archives are, what the cut system is, what the fabric selection is, what the made by hand embroidery is, what the hand made fabric combination is, what the purity of work is and what is the camertone of high sewing.
Haute Couture notion can live only in France, because each country has its own high sewing laws. And even if designer is Italian, Englishman, American or Russian, atelier and the stuff are secured by Chambre Syndicale de la Haute Couture. They are citizens of this country, who saved their workmanship of embroidery, cut, hats or shoes and accessories production through ages.
French fashion will never die. It is connected with French sense of their DNA, nationality. Where the packing doesn’t matter less than contents. Where presentation doesn’t matter less than a show.
Where the way people demonstrate the details is usually perceived to be more important then the way people demonstrate main thing. The country of intimations. The country where senses and shades are significant; country where it is very important to be skilled in conversation juggling; country where it is obvious that the God is in the details, by the way the devil too. It is France. So lets don’t say that haute couture will die soon, these are the talks of people, whose professionalism is doubtful.
