Beauty
#IamAllWoman: New Beauty Standarts
Project All Woman Project released new campaign to make the fashion world to reflect on the standards of beauty. We don’t often see models of different age, race, weight, and physique in one photo shoot. Campaign with the tag #IamAllWomen is intended to show the beauty of differences, to collect a set of models for all possible body weights, sizes and ethnic origin in front of the lens of professional photographers in order to show that female beauty can be different.
The project is headed by Charlie Howard, a British model, who became famous after the Agency fired her for being fat, and Clementine Desso, the plus-size model from Christian Loubutin ad campaign and bodypositive blogger.
Video present right before New York Fashion Week. Howard and Dussault hope that the dialogue will start not only within the fashion community, but I’ll take three and a half million subscribers, and in addition creators ask women to upload their own content and inspirational messages with the tag #IAmAllWoman. Audience participation is not just a trick: the project was originally designed to convey “power” in the hands of the public.
