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“Imperial saffron” — Louis Vuitton New Packaging
By the end of this year all purchases at Louis Vuitton will get a new color of the packaging. Bags and boxes will get complex yellow-orange shade close to ochre, tied with dark blue ribbons. They will replace the dark chocolate color inherent in the packaging since 2003. A new shade not so new for the House: from 1860 to furnish bags and luggage use elements from the leather shades of ochre. The new package is again different from the standards of luxury packaging, which traditionally uses white and black colors.
