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New service of personalization of products #GucciDIY
Gucci has introduced a new service of personalization of products. In the Milan flagship boutique, customers can decorate bags with special stickers with embroidered elements, inserts of leather or decorated with Swarovski crystals. Service #GucciDIY will appear in other flagships in fashion capitals and spread to other Gucci products, for example, on sneakers and mens suits, made to order. While the list is not very wide — the prerogative to wear the perfect jeans jacket by Alessandro Michele will remain with B eyoncé and her four daughters.