Diary
New normal — Armani spring-summer campaign
New Normal. Armani spring-summer 2016 campaign. Photo © Peter Lindberg for Armani
New Normal. Armani spring-summer 2016 campaign. Photo © Peter Lindberg for Armani
New Normal. Armani spring-summer 2016 campaign. Photo © Peter Lindberg for Armani
New Normal. Armani spring-summer 2016 campaign backstage. Photo © PR Armani
Giorgio Armani, the undisputed king of wearable clothing or, in the mouths of today’s fashionistas, style “normcore”, made another statement despite the fashion industry rules. For the advertising campaign of spring-summer collection Armani Peter Lindbergh shot Nadia Auerman, Yasmin Le Bon, Stella Tennant and Eva Herzigova in casual clothes with a natural make-up and hair. The collection is named New Normal.
“I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life,” said Giorgio Armani of his latest offering, via press release.
