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Massimo Giorgetti is a new creative director of Emilio Pucci
Florentine luxury brand Emilio Pucci, controlled by the LVMH Group, is pleased to announce the appointment of Massimo Giorgetti to the position of Creative Director of the brand effective April 2015.
Hailed by the international press as one of Italy’s most talented young designers, Massimo Giorgetti emerged on the fashion scene with a maverick aesthetic that gravitates towards irreverent, joyful prints and bold colour.
Massimo Giorgetti embodies the entrepreneurial spirit and ingenuity of a new breed of designers. In 2009, backed by Paoloni Group, Giorgetti launched MSGM and in just a few short years brought the company to international success. Giorgetti will continue to design for his own brand, MSGM, dividing his time between Pucci’s Renaissance-era Florentine headquarters and MSGM’s Milan offices.
Founded by Florentine aristocrat Emilio Pucci in 1947, the brand came to epitomize a lifestyle that expresses freedom, boldness, youth and a legacy of ready-to-wear, mixing luxury and sophistication with humor and innovation. It operates a global store network of approximately 50 boutiques across 4 continents.
Emilio Pucci wishes to warmly thank Peter Dundas, who recently departed Pucci after 7 successful years at the design helm.
Text by Yaroslav Fashchvskiy
