Ask Evelina
Question 34

Capsule collection “Jewel” © Giuseppe Zanotti Design
Q“Recently I read in the Internet that my favorite shoes brand Giuseppe Zanotti Design was bought by Bernard Arnault. I hope LVMH won’t change Zanotti’s style? What do you think?” Anna, Moscow
Evelina Khromtchenko answers the question.
“Anna, indeed French luxury conglomerate LVMH recently purchased 30% shares of Giuseppe Zanotti Design brand – meanwhile the founder of the Italian shoes house Giuseppe Zanotti is the member of the board of directors of his company, which celebrates its 20th anniversary with the relaunch of the most remarkable sandals of the brand. I am sure you’ll like it.”
Question 33
Q“They say, that sport is the new trend in fashion. How should we take it, start walking in tracksuit? And one more thing, what does “sport chic” mean? Is that sweats decorated with diamonds? And where do we buy this kind of clothes, in sports goods?” Dima S., Moscow
Evelina Khromtchenko answers the question.
“Dima, many designers today take as a basis the sportswear principles of cut, so that “sweats” made of silk jersey, embroidered with sequins are not news anymore. It is now possible to buy sweatshirts not only in the sports goods, but also in luxury brands. Moreover, many sports brand now also turn to lux: please, have a look at Moncler Gamme Rouge fall-winter 2014-15 show, and note the materials that designer Giambattista Valli now uses for the sports down jackets brand.”











