Ask Evelina
Question 20
Q“Hello, Evelina! Please tell me how should an adult woman from the province dress, when being in transit in Moscow to go to an expensive boutique. I had a negative experience – I was dressed in jeans, a trench coat and ballet flats, I was asked to leave LV boutique in GUM, and on the contrary at Hermes boutique – was very politely served. Thank you!” Arina, modniy.tv website user.
Evelina Khromtchenko answers the question.
Dear Arina! We may speak about dress code for hours, but I won’t do it. Do you know why? Because the customer is always right, and even if you go to the boutique in your nightgown, you are required to be served as if you were a queen. In this regard, I would recommend for one of your next visits to Moscow go back to the boutique, where you’ve been offended, ask for the complaint book and write the memory of that grievance there, specifying the day and hour when it happened, because to any leader of a company it is important to know about this kind of distortions in the staff, because the main aim of any company is to make sure that you are wearing a thing, bought in their rather than in any nearby boutique. Consequently, in the first boutique the stuff acted quite wrong, and in the second – did their job very well!
Question 19
Q“Lately, I’ve seen a lot of girls wearing fur vests together with a sports suit. For me it looks disgusting. Could you please comment this particular outfit and advice if one should wear it at all?” Lenny, modniy.tv website user.
Evelina Khromtchenko answers the question.
And should we wear it at all? Well, considering the time of year, which takes place in our communication , I would say “no”, but in the winter it is “yes”, a vest can be worn because it is warm and comfortable. As for combining it with a sports suit, then no, in this context, it is better not to wear a fur vest . I have in mind some music videos, that could be an example of such outfits. But taking into account our latitude, their occupation, and the lack of a special light on the pavement they walk and the dancers behind, I would still not recommend taking such a strange example of your musical idols.

