Fashion school

Thursday, 05 November 2015

28.10.2015 — GUM | Ballroom — 25 Fashion Investments into the Wardrobe — Photo Report

Thursday, 05 November 2015

GUM. Photo © Alexey Gorbunov for www.evelinakhromtchenko.com

Время и место проведения мероприятия

On October 28-th, 2015 at 19.00 fashion expert Evelina Khromtchenko presented the most popular master class «25 fashion investments into the wardrobe» in the GUM legendary ball room.

Most of the guests came from the different cities especially for visiting the event. They were warmly welcomed by «Laurent Perrier» champagne. Everybody found a bag with a bottle of «Iceberg» water and branded «Evelina Khromtchenko Fashion School» notebooks with pens on their seats.

While guests were taking their seats, they watched a film about «Evelina Khromtchenko Fashion School» directed by Ernest Yakovlev.

The event was hosted by Aleksandr Todchuk: famous hairdresser and stylist, the author of the famous “Evelina Khromtchenko” hairstyle – it should be noted that the number of queries in search engines for tag “Evelina Khromtchenko hairstyle ” in a month reaches about three hundred thousand. Alexander has created for the first time Evelina’s iconic blonde, made it a “branded card” of the fashion expert.

After welcoming the audience, Evelina thanked all the partners of the master class, which were directly involved in organizing the evening and all the guests who bought tickets on the Evelina’s official website. Some part of the profits from this evening will be sent to the Ksenia Alferova and Yegor Beroev “Ya Est’!” fund helping people with special needs.

In the first part of the «25 fashion investments into the wardrobe» master class Evelina presented the basic wardrobe minimum which helps to look appropriate in any situation. Fashion expert told everyone about the history, evolution and the wardrobe role of these 25 pieces. Evelina Khromtchenko’s fashion constructor can be combined for a daytime and for the evening for eight different female types in fashion: all these 25 pieces will never be out of fashion and can be perfectly mixed in any combination.

During a half-hour break listeners were drinking coffee with the iconic GUM ice cream, buying souvenirs, taking selfies using the Instagram photo booth on the board with event partners hashtags and #EvelinaFashionSchool tag. Large glass vase in the middle of the stage was full of notes with questions to Evelina.

In the second part of the master class Evelina answered most of the audience’s questions, and promised to answer the rest on her website. The fans didn’t let Evelina go until they made selfies with her and got Evelina’s autographs.

Local Event Orgаnizer: Evelina Khromtchenko Fashion School

Evelina Khromtchenko thanks GUM department store, «Bosco di Ciliegi» company and especially PR department for the comprehensive help (from the supplying of the photos to psychological support), fashion houses for providing illustrative materials for her lecture, «Russkoe radio» for informational sponsorship, MBG company for «Laurent Perrier» welcoming drink, «Paulig» coffee, «Dikiye Pchely» company for the decoration of the stage, «Shaltay Boltay» store for pop up gift shop, «Zaramki» agency for the Instagram photo booth and «Evelina Khromtchenko Fashion School» project team.

Some part of the profits from this master class will be sent to the Ksenia Alferova and Yegor Beroev “Ya Est’!” fund that helping kids.