Fashion school

Monday, 29 June 2015

24.06.2015 — GUM | Ballroom — Fashion Season Fall-Winter 2015/2016 — Photo Report

Monday, 29 June 2015

Sorry, this entry is only available in ru.

Время и место проведения мероприятия

On June 24-th, 2015 at 19.00 fashion expert Evelina Khromtchenko presented the «Fashion season fall-winter 2015-2016» master class in the GUM legendary ball room.

Guests were welcomed by «Laurent Perrier» champagne. Everybody found a bag with a bottle of «Leggera» water and branded «Evelina Khromtchenko Fashion School» notebooks with pens on their seats.

While the guests were taking their seats, they watched a film about «Evelina Khromtchenko Fashion School» directed by Ernest Yakovlev.

The event was hosted by Anastasia Khozissova: top model and founder of #Lifeofthemodel project came to Moscow from Milan to greet her friend Evelina Khromtchenko on the stage of the GUM legendary ball room. Anastasia was wearing Oscar de La Renta black and white cocktail dress.

Evelina Khromtchenko thanked everyone who helped her to organise the event and noted that free of charge tickets were given to students and bachelors of Moscow State University of Design and Technology, the British School of Design, the faculties of journalism and PR of the Peoples’ Friendship University of Russia and MGIMO.

“The majority of those who came here today bought the tickets, – said Evelina. – I would like to inform you that a part of the profits from the event will be sent to Olga Kasatkina’s account. Famous expert of marketing and PR for fashion and luxury Olga is now receiving chemotherapy. Let us wish a good health to Olga”.

In the first part of the master class «Fashion season autumn-winter 2015-2016» Evelina presented hot trends, explained how to combine practicality with extravagance in the looks of upcoming season, how to mix up new colors, shapes and lines.

The news of the season were connected not only with colors, textures, decoration, accessories and bijoux, but also with hairstyles, makeup, manicure. Fashion expert explained in details how to make a «million dollar» look regardless of the budget, age, size and hair color.

During a half-hour break listeners were drinking coffee with the iconic GUM ice cream, buying souvenirs, taking selfies on the Instagram board with the #EvelinaKhromtchenkoFashionSchool hashtag. Large glass vase in the middle of the stage was full of notes with questions to Evelina.

In the second part of the master class Evelina answered most of the audience’s questions, and promised to answer the rest on her website. The fans didn’t let Evelina go until they made selfies with her and got Evelina’s autographs.

Evelina Khromtchenko thanks GUM department store, «Bosco di Ciliegi» company and especially PR department for the comprehensive help (from the supplying of the photos to psychological support), fashion houses for providing illustrative materials for her lecture, «Russkoe radio» for informational sponsorship, MBG company for «Laurent Perrier» welcoming drink, «Paulig» coffee, «Dikiye Pchely» company for the decoration of the stage, «Intickets», «A-Promo» and «Pronetcom» companies for the assistance in tickets sales, «Shaltay Boltay» store for pop up gift shop and «Evelina Khromtchenko Fashion School» project team.

Tickets for Master class: “25 fashion investments into the wardrobe” (28.10.2015) you can buy here.

Tickets for Master class: “dress codes of success” (9.12.2015) you can buy here.