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Diary

The legendary concept store 10 Corso Como opened in New York

10 Corso Como concept-store in New York. Photo © 10corsocomo.com

The legendary concept store 10 Corso Como opened in New York
10 Corso Como, the cult retail concept destination, conceived as a “virtual 3D magazine” – a curated mix of cultural mediums in a single place, was founded in Milan in 1991 by former fashion editor and publisher Carla Sozzani. The new U. S. 10 Corso Como occupies the entire first floor of the historic Fulton Market Building at Seaport District, transforming it into a cultural, culinary and entertainment hub. The 28,000-square-foot space features an Italian café and restaurant, fashion, design objects and books, as well as an art and photography gallery and a garden. An American artist Kris Ruhs, who created the signature look of all 10 Corso Como locations in Milan, Seoul, Shanghai and Beijing, visualized the interiors of the concept-store in a manner that interprets its heritage and is relevant to New Yorkers.

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Photo: Timur Artamonov for Elle-Russia

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