VOYAGE
(ru) Новогодняя сказка в главных витринах мира: Париж – Нью-Йорк – Милан – Москва
Miu Miu window display. Galeries Lafayette. Paris. Theme –Extremely Arctic Christmas. Author – Lorenzo Papace.©photo Instagram @galerieslafayette
Miu Miu window display. Galeries Lafayette. Paris. Theme –Extremely Arctic Christmas. Author – Lorenzo Papace.©photo Instagram @galerieslafayette
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Витрина la Rinascente. Милан. Тема «Мадам Баттерфляй». Автор – Алвис Херманис. © Пресс-служба la Rinascente
Large department stores all around the world opened this year’s festive season with their new window displays. It is virtually impossible to imagine Moscow, New York and Milan without decorations in window displays of the main stores during Christmas and New Year season. It is as an essential part of winter holidays as Christmas markets, Christmas trees and skating rinks.
In Moscow window displays of TSUM take its customers to the world of fairy tales of different nations. Each of the 36 store windows are decorated accordingly to a specific story.
«Extremely arctic Christmas» is the theme of the window displays of Galeries Lafayette in Paris. The theme revolves around a story of a family of polar bears travelling through Lafayette looking for new home after having left the North Pole due to their ice floe melting.
However, window display decoration is not always directly connected to winter holidays. For instance, the windows of la Rinascente in Milan have been decorated in honor of the famous theatre La Scala and revolve around Puccini’s masterpiece – the opera Madama Butterfly.
Customers of Saks Fifth Avenue in New York find themselves on a fantastic trip to the Land of 1000 Delights. Window displays represent scenes of magical landscapes made of colorful sweets.
