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New discoveries in fashion: Belarus

New discoveries in fashion: Belarus

Fashion expert Evelina Khromtchenko is well known for her talent in discovering young names in fashion all over the world.
There is a real fashion army behind her forming the important schedule parts during the fashion weeks in Paris, Milan, London and Moscow.
Meet new geographical discoveries of the fashion world Evelina Khromtchenko found especially for you: the accessories of these Belarus designers should be invested in.

Text: Yaroslav Fashchevskiy

Pavel Panaskin

Designer Pavel Panaskin draws his inspiration in architecture, comparing the scrupulous creation of leather goods with sculpturer’s breathtaking work. In Panaskin handbags manufacturing not a classical method of design is used and some elements are produced at the Minsk studio, that allows to achieve main goals of all designers: recognizability and own style. Pavel successfully copes with this mission, achieving success on both fronts.

HOLYWOOL

Alexandra Yakutovych, the Holywool brand designer, began her career three years ago by launching her own line of accessories. Despite the fact that all the products are manufactured on a one single sewing machine, Alexandra has managed to release seven capsule collections. The latest novelty – suede bags with fringe – were posted on Instagram and hit in the trends of the forthcoming winter 2016. And when some beauties continue doing shopping in Europe, practical it-girls have already ordered the must-have of the season on Alexandra’s website.

V. Gordievska

Vitalina Gordievska fell in love with leather accessories making few things for her friends. This new feeling made her give up her TV-journalist career to become a fashion designer. Vitalina has a great future plans including the full-cycle factory creation producing clothing, footwear, accessories and furnishings made of leather. In the next two years V. Gordievska brand plans to collaborate with designers, participating in fashion shows during fashion weeks and launch a new line of clothing. And there are no compromises at all.

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Photo: Timur Artamonov for Elle-Russia

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