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Beauty

Alexander Todchuk

Alexander Todchuk interviewed by Evelina Khromtchenko. © evelinakhromtchenko.com

Todchuk is the One and the Only because he cuts in a perfect way and his make ups are ideal& He is also famous for his unique kindness: for years of our friendship I have never heard any criticism about anybody – just compliments. Even about competitors.It is just a miracle in a fashion world.

Оne of the most famous professionals in international beauty-biz the stylist Alexander Todchuk developed for L’Oreal the make up and hair collection Bourlesque last summer, launched his flagman address near Moscow White House. He is thinking over the launch of New York parlour and just invented the unique «clever hair-cut» which fits to every type of hair and every face shape. Meanwhile Alexander is creating the formula of “clever make-up”.

 

A.T.: I never see beautiful make-up just walking on the street of America or London or Paris. Everything is very modest. But if you come to a Russian restaurant you will think that every woman in sight is a professional make-up artist.

E.K.: But that’s true!

A.T.: By the way you too know how to make it professionally.

E.K.: But not to the extent to those you are now talking about. I don’t need to make evening make-up in the morning except when I’m on TV shooting.

A.T.: Sure, but on TV you do it not worse than a professional make-up artist.

E.K.: They like to say we are some dumps running on high heels in the morning and with evening make-up, we should teach women something, shouldn’t we?

A.T.: Sure, we need to. Because I want to teach women do it delicately, quickly and not too bright. They often pay compliments to me and I do appreciate it. When you make eyes look bright but it doesn’t look vulgarly painted. I want our women to master this kind of make-up.

E.K.: Listen, you are a real wizard. I remember once I was fascinated by your make-up when you made my eyes wide-set a-la Jacqueline Kennedy, I didn’t understand the way you did it, it was just like a modest smoky eyes make-up…

A.T.: Nothing difficult. You just have to know what colour to add and where…

E.K.: So you do understand there’s nothing difficult about it – just take piece of marble and cut off what you don’t need.

A.T.: Actually we can make a picture – a scheme for every woman «we use MAC number x shades here, user the pencil number y, shade like this… A scheme for every woman, and you can make it very simple so that you don’t make the most difficult thing – power mixing – yourself and just you the ready colour.

E.K.: Interesting thing you are saying, always something new!

A.T.: There’s too many things you can learn and I like to teach, I enjoy it and I know how to do it. How to make it myself I already know because if you were not good in making eye-lines for 15 years, after 16 years you will succeed at last.

E.K.: The problem is that people are different and there’s no one solution. Do you face question like «how to make makeup for a 0-shaped face for a triangular one, for eyes closely-set»… Are there any general rules?

A.T.: Well, I have to think about it, because I have already invented a «clever hair-cut» and on clever make-up I’m still working on. Actually you’ve just asked me some questions and I start to realize what I can do. Some people try to make a square-shaped face look more narrow with blush but there are some more effective methods.

E.K.: But are there many rules? This formula for different types of faces – is it variable?

A.T.: There are about 5 face shapes and we will need 5 beauty formulas.

E.K.: But those 5 faces have different noses, eyes…

A.T.: Yes, I have to think about it. But I think those successful formulas do exist. Everything in this world is some kind of mathematics, geometry, graphics and you can harmonize it and make it interesting. I think it is possible.

E.K.: I do think so too, you work with it a lot: with make-up, clothes, hair – and you do have ideas. For example I’ve worked out a formula of 25-37 pieces that make a basic wardrobe and I hope to show it to woman in a book of those secrets of creating a basic wardrobe and making really good investments. I think you could make something about it too…

A.T.: I would like to buy this book because I have so many clothes, I have a 18 metre-room for it and clothes are packed there like in a can. But you have nothing to put on today as usual.

E.K.: Sure, no matter you have 3 or 3033 pieces you have nothing to wear ant it’s ok. But I want to make it easier no matter you have 3 pieces in your wardrobe or 33, but now we are talking about you – can you make a formula like this for make-up?

A.T.: I think it is possible but it is much easier – I think we will need like 5-6 schemes. I would definitely think about it, you always give me some interesting ideas I just don’t gave time to think it over. Now that we are talking about it I have some ideas and I see that it is real. So now I know what project to launch!

E.K.: Sanya, my hopes to you!

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Photo: Timur Artamonov for Elle-Russia

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